What to expect when hiring a social media manager?

Hiring a social media manager can be a game-changer for your business. This professional, who is a mix of a creative storyteller, data analyst, customer service representative, and a strategic planner, is the gatekeeper of your digital footprint, capable of redefining your brand's online presence and connecting with your audience like never before. But what does the process of hiring one entail and what should you expect?

The first step is the 'Discovery Call.' This is the perfect opportunity to share your brand's story. During this conversation, we discuss your company, its goals, and the needs of the project. We also delve into your inspiration, target audience, and the products or services you offer. This is an essential step where we understand the project and start to create magic!

Following this, it's time for 'Client Homework.' After you've decided to work with us, you'll receive a welcome kit with instructions for your homework. This involves answering in-depth questions about your business, which aids us in understanding your vision and goals. This information is crucial for planning your strategy.

Next comes 'Brand Strategy & Exploration.' We will compile an in-depth plan outlining your brand's passion and purpose, and identifying your target market. In addition, we will analyze your competition and overall goals so that your brand can truly shine. This stage involves creating rough drafts, sketching ideas, and reviewing content until it fits perfectly with your brand's image.

Finally, we 'Implement Strategy and Content.' Your social media manager will boost your online presence by creating compelling content that resonates with your target audience across various social platforms, maximizing engagement. Expect data analysis behind every post to ensure its effectiveness, and excellent communication as they become the first point of contact for your online customers.

Remember, good things take time. Building a strong and engaged online community won't happen overnight. Be patient and allow your social media manager the time they need to cultivate your online presence. In the end, you can expect tangible improvements like increased followers, more post engagement, and a boost in website traffic originating from social media channels.

In conclusion, hiring a social media manager could be the transformative step your business needs. Expect your brand's story to be told in a way that deeply resonates with your audience, setting you apart from the crowd.