Freschstyle LLC + Shop Repurpose

I’ve worked with Jessie Freschle of Freschstyle LLC on a few FUN projects! I saw her social media internship ad on Fashionista.com and was super excited to be able to meet with her and explain what I had envisioned for her company’s social profiles and creative ideas to establish her more of a following – sometimes you just gotta give it a shot!

A few days later, after being given a test project to gauge my creativity and style, her assistant reached out, said Jessie was excited about my work and invited me to join their team! I was tasked with elevating her social profile in a fresh, new way while enhancing and creating aesthetic, fun, and memorable content for her audience that included photographing and planning feed posts and stories, graphics, email blasts, and some website design.

During my time there, Jessie had brought to me her new venture that she was on the board for for, Shop Repurpose, a nonprofit organization that utilizes the resale of luxury items to raise funds and develop programs to support the health and wellbeing of women and families, empower women through mentorship and workforce opportunities, and provide conscious-minded communities with opportunities to contribute to a more sustainable world. After learning and LOVING the concept and direction, I was tasked with creating social profiles from the ground up, content and content pillars, prep for photoshoots, graphics, and live coverage at their events!

These were some of my favorite projects to work on and I couldn’t be more excited to see how their companies used the foundation I had put in place to help keep their profiles on-brand for years to come. See below for an inside look.