How To Brand Your Instagram Feed
Are you curious about how influencers maintain a beautiful and cohesive Instagram feed? Look no further! In this blog post, we will share five tips and tricks on how to showcase your brand style through your Instagram feed. By being consistent with the types of photos, time of day, colors, and photo editing, you can create a stunning and captivating Instagram presence.
1. Mood Board
Start by gathering inspiration from images that inspire you. Create a mood board by saving photos that align with your brand and the look you want to achieve. Use the "Collections" feature on Instagram to save your favorite images. This will help you establish a visual direction for your feed.
2. Time of Day
Consistency in the time of day you take your photos is crucial. The lighting in your photos depends on the time of day, whether it's sunset, sunrise, mid-day, or cloudy. For a natural lighting glow, aim to shoot during sunset or sunrise. If you prefer an edgy look, mid-day photoshoots with the sun out can create dramatic shadows.
Plan specific photoshoot days to ensure consistency in lighting. Consider capturing enough content to last you for a month or two, reducing the need for daily photoshoots.
3. Color Scheme
Choose a color scheme that aligns with your brand and appeals to your target audience. Incorporate these colors into your clothing, backgrounds, or any elements within your photos. Consistency in color scheme helps create a cohesive and visually appealing feed.
KIT KEENAN:
Kit’s Instagram feed is consistent with the colors orange, brown, blue, white and green. She has both food, fashion and lifestyle photos that connect because the background of the lifestyle shots don’t clash with the food or photos.
FARM RIO:
Farm Rio loves ALL the colors of the rainbow – red, green, yellow, blue, purple, pink, and orange! Notice how they have a tint over her images that sort of mute the colors and brings it together.
4. Photo Editing
Select a filter that complements your brand and stick with it. With countless filters available, it's easy to get overwhelmed. By using a consistent filter, your Instagram feed will have a cohesive and professional look. Check out RNI Films for photo editing tips and tools.
5. Share Content That Shows Off Your Personality
In today's Instagram landscape, it's important to showcase the person behind the brand. Share content that reflects your personality and allows your audience to connect with you on a deeper level. Personal captions, video tutorials, and behind-the-scenes photoshoots are great ways to let your audience get to know you better.
Promise Tangeman of GoLive HQ, is a great example of someone who is very intentional about including content about her brand, while also letting you get to know her personality through video tutorials, personal captions, and bubbly photoshoots. See below an example:
By following these tips, you can create a beautiful and engaging Instagram feed that truly represents your brand. If you have any questions, feel free to reach out to us at hello@brandydurstcreative.com. We're here to help you shine on Instagram!